- Treat everyone with concern and honesty
- Pay attention to the details and follow through on what is started or promised
- Continuously improve the way things are done in order to sustain competitive advantage
- Surround ourselves with knowledgeable employees who are committed to providing a superior product and professional service
- Uncompromising commitment to customer satisfaction
- Provide a stable work environment with fair compensation
- Continuously participate in training and education
- Be environmentally sensitive
- Offer reasonable selling prices
- Turn all individuals (clients, employees, trades, suppliers) into loyal, enthusiastic fans of our organization
- To build value into every home
- To maintain outstanding craftsmanship
- To create excellence in architecture and design